SFE 2025 Intro to Email Marketing for Small Businesses Red River
IN-PERSON WORKSHOP
Want to connect with customers, increase sales, and grow your brand—without spending a fortune? Email marketing is one of the most effective and affordable tools small businesses can use to stay in touch with customers and drive repeat business.
In this 2-hour introductory workshop, you'll learn the basics of launching a successful email marketing campaign. We’ll cover everything from building your list and writing great content to choosing the right platform and understanding what your results mean.
Perfect for beginners or anyone looking to sharpen their marketing skills.
Topics Include:
- Why Email Marketing Still Works
- Choosing the Right Email Platform (Mailchimp, Constant Contact, etc.)
- Building and Growing a Quality Email List
- Creating Effective Subject Lines and Content
- Basic Design Tips for Readable, Mobile-Friendly Emails
- Understanding Metrics: Open Rates, Click Rates, and More
- Tips for Consistency and Staying Out of Spam Folders
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, rperea@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Wendy Stein, Regional Manager WESST Santa Fe Northern New Mexico Women's Business Center. Wendy has spent most of her career as an entrepreneur, most recently as a copywriter. Prior, she worked in the fields of education, health and wellness, international development, and video game development. She is a Toastmaster, a Returned Peace Corps volunteer (Lesotho), an improvisor, a traveler, and is growing her skills as a wildlife/nature photographer. She holds a B.A. in Studio Art/Graphic Design from Michigan State University and a M.S. in Chinese Medicine from the American College of Traditional Chinese Medicine.
Co-Sponsor(s):
Please Note: THIS CLASS IS AN IN-PERSON WORKSHOP IN RED RIVER This training class will be delivered in English.
Fee: No Cost
Location
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.