SFE 2025 Jump-start your business plan: A hands-on guide to the essentials. 2 part series
Whether you dream of launching a startup, expanding your current business, or steering your company in a new direction, a well-crafted business plan is your essential first step. Join Arian Roefs, owner of Arian Roefs Consulting, as she guides you through creating a professional business plan from the ground up – no prior experience is needed.
Before diving into writing, we'll guide you through crucial self-reflection and market evaluation questions that every entrepreneur must answer: What unique value does your business offer? Who are your ideal customers? What resources will you need? What challenges might you face?
What are the essential financial planning basics to create realistic projections and budgets? Understanding these fundamental questions will strengthen your business concept and shape a more effective business plan.
In this practical, step-by-step course, you'll learn the fundamentals of business plan writing and develop the skills to create a document that serves as both your strategic roadmap and a powerful tool for securing financing.
May 7, 2025
Part 1: Business Essentials
- The core elements of a successful business plan and key questions to consider
- Basic methods to identify and understand who your potential customers are
- Methods for analyzing competitors and positioning your business strategically
- Clear goal-setting approaches to map out your business journey
May 14, 2025
Part 2: Financial Foundations
- Creating realistic revenue forecasts
- Planning and estimating your business expenses
- Understanding and projecting cash flow
- Essential financial planning basics for your business
Perfect for both aspiring entrepreneurs and established business owners, this course focuses on the writing and planning skills you need to articulate your business vision professionally and prepare for future financing needs.
FEE $20
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, rperea@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis. The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. This training is provided in part through funding support from the U.S. Economic Development Administration.
Speaker(s): Arian Roefs creates business plans and strategic roadmaps to guide small businesses. She’s never been one to follow the beaten path. As a lifelong entrepreneur, she has built her skills and expertise by living and working on both sides of the Atlantic, immersing herself in diverse cultures and ways of doing business. Along the way, she has developed a keen understanding of the unique challenges and opportunities that small businesses face – and a passion for helping fellow entrepreneurs turn their visions into thriving realities.
Co-Sponsor(s):
Fee: $ 20.00
Payment will be processed via Authorize.net after you complete your registration. Limited coupon codes are available upon request.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.