Learn strategies to drive more traffic to your website, and boost sales, by unlocking the power of keywords and Search Engine Optimization (SEO) strategies. This course will define web terminology, and teach you how to harness free tools to optimize your content and improve your search engine rankings.
Key Takeaways:
Keyword Research Simplified: Learn how to identify high-performing keywords using free tools
On-Page SEO Essentials: Understand how to optimize titles, meta descriptions, and content for better rankings
Free Tools for SEO Success: Explore free tools to analyze your website and track keyword performance
SEO Strategy for Beginners: Get actionable tips for creating an SEO strategy tailored to your business goals and audience
Tracking & Analytics: Learn how to monitor SEO progress and tweak your strategy for continuous improvement
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, rperea@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis. The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. This training is provided in part through funding support from the U.S. Economic Development Administration.
Speaker(s): Speaker(s): Lisa Madison is a multi-media Impact Producer and documentary filmmaker living in Santa Fe, New Mexico. She creates and distributes moving documentary films in conjunction with powerful grassroots campaigns to inspire audiences to engage and advance important social issues. Since getting her MA in Media Studies at the New School in NYC, Lisa has worked at the intersection of online organizing & documentary film. In 2010, Lisa developed an entirely new model for grassroots distribution of documentary films using online political organizing tools. She has served as Campaign Director and Distribution Coordinator for a number of social action documentary films. Lisa most recently served as VP of Impact and Distribution for Square Zero Films, working on projects ranging from Soufra, a film about a group of refugee women who start a food truck to Storied Streets, about homelessness in America.
Co-Sponsor(s): Second Presenter - Angeline Dowling is an experienced communicator and content creator with a multicultural background. With over six years of experience as a dynamic communications and social media specialist, she has honed her skills working in the fashion industry and collaborating with nonprofit organizations to uplift and empower women and youth. Her accomplishments include successful fundraising and brand awareness campaigns for organizations in Indonesia and Australia. She has also executed viral marketing campaigns for international brands like Estee Lauder and Australian government initiatives. Angeline has been recognized as one of Western Australia magazine’s “Best and Brightest,” a “Young Social Pioneer” by the Foundation for Young Australians, and a nominee for Perth Fashion Festival’s “Best Blogger” category.
Fee: $ 10.00