SFE 2024 Marketing Dulce NM

Journey To Grow Your Business Series

Part 6 Marketing

Marketing 101 for small business will teach you how to identify, connect with, and retain customers.

November 5, 2024 Time: 10:30 AM - 12:30 PM

In this workshop you will learn:

• That understanding your “WHY” is important for building your marketing plan.
• That understanding your ideal customer is essential in building your brand.
• Focus on creating a strong brand identity and consistent messaging across platforms to build trust and recognition.
• How to summarize the benefits of your product or service.
• The various methods and ways to reach your customers.
• Utilize cost effective strategies like social media, email marketing, and networking to reach and engage with your customers.
• Regularly analyze performance metrics to refine your approach and adapt to market changes.

If after this training you have any questions, we have resources to walk you through this process step by step through 1:1 counseling.

Register today to secure your spot! LUNCH WILL BE PROVIDED

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, rperea@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.