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SFE 2023 Marketing: Understand the Power of Competitive Research

Wed 10:30 AM to 12:00 PM
Topic: Marketing and Sales

Create and Sustain a Strong Customer Base by Implementing Ongoing Research Tools to Stay Ahead of Your Competition.

FEE $10

If your goal is to win – by whatever measure winning means to you – identifying the best tools to attain your goals is important – and you can make it big fun!

To win any race you need to have a strategy. You need to know when to rest and when to go full out, when to stop for water and when to fuel your engine and how to evaluate your outcomes.

This workshop will provide you with insights into what’s important to start your competitive research. You will learn questions to ask, resources to help, and in general it will open your mind to new possibilities.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Wendy Stein, Regional Manager WESST Santa Fe Northern New Mexico Women's Business Center. Wendy has spent most of her career as an entrepreneur, most recently as a copywriter. Prior, she worked in the fields of education, health and wellness, international development, and video game development. She is a Toastmaster, a Returned Peace Corps volunteer (Lesotho), an improvisor, a traveler, and is growing her skills as a wildlife/nature photographer. She holds a B.A. in Studio Art/Graphic Design from Michigan State University and a M.S. in Chinese Medicine from the American College of Traditional Chinese Medicine.


Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.

Fee: $ 10.00

Payment will be processed via after you complete your registration. Limited scholarships are available upon request.

Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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