At the end of this series, you will have the nuts and bolts in your toolbox to start your business. Below are topics of each session.
January 11 - Reality Check
You've dreamt up your business ideas for the new year and are bursting with the passion to make it happen. How do we take these dreams from 20,000 feet above the earth and ground them into a viable business? In this workshop you'll focus on your personal realities needed to bring these dreams to life.
January 25 - Licenses and Permits
You’ve done your research; you’ve decided on a business name and a product/service. And now . . . Make it official through licenses and permits. It’s not as hard as it sounds. And . . . think about how great it will feel when you complete these items.
February 8 - SMART Goals
SMART goals are Specific, Measurable, Attainable, Relevant, and Time-bound (have a deadline). With this tool you can plan what you want to accomplish in 2023? Now is the time to make a plan.
February 22 - Pricing for Profit
Are you puzzled because you’ve made a lot of sales but somehow, you’re not making the money you expected? You're investing your time, your resources, and your money. Whether you’re a start-up entrepreneur or existing business owner, make the time to explore your pricing options.
March 8 - Marketing
Clearly identify your product and create a comprehensive but flexible marketing path to reach your targeted customers. Identify the media options that should generate the most interest and action among those you want to serve.
Join Us!
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Roseanna Perea, rperea@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Wendy Stein, Regional Manager, WESST Santa Fe Women's Business Center. Wendy has spent most of her career as an entrepreneur, most recently as a copywriter. Prior, she worked in the fields of education, health and wellness, international development, and video game development. She is a Toastmaster, a Returned Peace Corps volunteer (Lesotho), an improvisor, a traveler, and is growing her skills as a wildlife/nature photographer. She holds a B.A. in Studio Art/Graphic Design from Michigan State University and a M.S. in Chinese Medicine from the American College of Traditional Chinese Medicine.
Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.
Fee: No Cost