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RIO 2023 Protect Your Brand! The Basics of Trademark Law

Tue 11:30 AM to 1:00 PM
Topic: Start-up Assistance

Learn about the basics of Trademark Law

FEE $10

Your business name and brand is vital to your success. It is how others view your business, identify your branding, and associate with your goods and services. A Trademark is a symbol, word, or word(s) legally registered or established to represent a company or product within a state, country, or international market. It is not mandatory for small local businesses to register their trademark, but there are some benefits to doing so. It can prevent future confusion, aid in legal action, protect sales, boost national recognition, and even help you secure funding.

Join us for this informative IN PERSON workshop. We will be covering:

  • The definition of a trademark
  • The different types of business trademarks
  • The process of registering a trademark
  • How to enforce your trademark
  • How to develop a strong brand you can protect
  • What licensing and franchising means for your trademark

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Sara Osusky at 505-892-1238 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Victor Grafe III, Attorney, Victor Grafe Law Firm LLC A law firm that helps New Mexico Business owners do things right, address legal problems, and think strategically about the legal aspects of building and operating a business. Sara Osusky, Business Consultant and Trainer, WESST Rio Rancho Women's Business Center


Please Note: THIS CLASS IS BEING OFFERED IN PERSON. This training class will be delivered in English.

Fee: $ 10.00

Payment will be processed via after you complete your registration. Limited scholarships are available upon request.

Phone: (505) 892-1238


WESST Rio Rancho Women's Business Center
Co-located with the Rio Rancho Regional Chamber of Commerce
4201 Crestview Drive SE Rio Rancho NM 87124

Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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