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RIO 2023 Bring Your Business Online With Facebook and Instagram (4-Part Series) Session 1

Thu 11:30 AM to 1:00 PM
Topic: Marketing and Sales

Who is this training for?

  • Small businesses who are ready to maximize their current Facebook and Instagram pages

We will dive into an 8-step system proven to help your business achieve it's marketing goals. In this four part series you will learn how to:

  • Identify your mission and value statement and define your brand
  • Identify your businesses big picture goals and how to set S.M.A.R.T goals
  • Establish your target audience- who is your ideal client and how can you appeal to them?
  • Study your audience- select the proper social media channels and understand your customers journey online
  • Map your content ideas- the importance of a content calendar for your business and planning your content in advance
  • Create content- what can I post about?
  • Share your content-scheduling your posts in advance to both platforms with Meta Business Suite
  • Analyze your results- What are key performance indicators and how can we measure them with free tools offered to business accounts.

Over the course of four live webinars, you will receive the training and resources you need to successfully market your business on social media, and learn how you can achieve your sales goals.

Each of the following sessions will take place from 11:30 to 1:00 p.m. MT. Attendees of first session will automatically be registered for consecutive training sessions.

  • Thursday, April 6: How to build a brand, and creating S.M.A.R.T. goals for social media
  • Thursday, April 13: Establish your target audience, and understand the customer journey
  • Thursday, April 20: Map your content ideas in a content calendar and consider what you should post about
  • Thursday, April 27: Share content efficiently with Meta Business Suite and analyze your results

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Sara Osusky at 505-892-1238 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Sara Osusky, Business Consultant and Trainer, WESST Rio Rancho WBC Dave Vedera, Regional Manager, WESST Rio Rancho WBC

Co-Sponsor(s): These classes are being delivered in partnership with the Rio Rancho Regional Chamber of Commerce as part of the 'Rio WESST Business Growth Academy'.

Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.

Fee: No Cost

Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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