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RIO 2021 How to Market Successfully to the Government

Thu 6:00 PM to 7:30 PM
Topic: Government Contracting

How To Market Successfully to the Government

So you’re ready to make the leap into government contracting, or perhaps you’d like to increase the business you already have. Learn the proven process to marketing to the government. This informative workshop will include topics like:

  • Effective market research techniques
  • Determine who purchases your company’s products and services
  • Developing a marketing strategy and plan
  • Developing customer profiles – Who is your target market?
  • Developing your company’s profile for the government
  • Developing competitor profiles

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Brad Crowson at 505-892-1238 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Guest presenter: Elythia McAnarney, Procurement Technical Assistance Center PTAC is a government-funded program providing assistance to small businesses who want to sell their goods or services to the government, educational institutions, or tribal entities. Their staff of advisors are experienced in government contracting and provide a wide range of services, including individual counseling and training to enable businesses to successfully compete for government contracts.

Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.

Fee: No Cost

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Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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