RIO 2021 A New Approach to Selling That Eliminates Pressure and Improves Confidence

Consumer buying styles have dramatically changed over the past decade. Data analytics, artificial intelligence (AI), and social media engagement have transformed consumers' buying of their goods and services. But what hasn't changed is human behavior. When you understand how to engage your customers through internal drivers instead of external pressure, you unlock the magic of selling. This new approach to sales will help you succeed in the post-COVID era:

• Eliminate sales resistance for you and your sales team
• Remove stress and anxiety from the sales process
• Maximize your time and energy by working only with those who see your value
• Make selling the best and most enjoyable part of your day
• Increase productivity, and you'll see your income soar.

In this workshop, JP Espinoza, sales expert, will provide attendees with a blueprint to engage their customers with a new approach to selling that increases income and eliminates sales pressure from the buying process.

You'll Learn:

Session 1 – Build Your Proper Runway - Otherwise You'll Crash and Burn

• Articulate the value of the exchange
• Know the channel of sales you're operating in
• Sourcing your perfect customer
• Housing data and intelligence with your CRM
• Engaging your customer with email sequencing
• Know your numbers and obsess over them

Session 2 – Process Removes Pressure

• Learn the lost art of persuasion
• Selling in today's environment requires a new recipe: Mapping Out the Sales Process
• Understand what your buyers want from you
• Strategic questions hold the key to unlock your success

Session 3 – Make Your Offer Irresistible by Value Stacking

• Demonstrate what life would be like if your customer had the result they're seeking
• Shift your customer's mindset from an expense to an investment
• Activate the three buying sensors that move a customer into action
• Stack your value in a way that the offer is irresistible to your customer

Session 4 – Overcoming Objections: Remove the Bullets from the Gun Before You're Shot At

• Objections originate from the three buying sensors
• If you know an objection is coming, how to prepare for it
• Use the epiphany bridge story script to overcome any objection
• Preparedness produces confidence

CERTIFICATE OF COMPLETION Attendees will receive a certificate that may be downloaded, printed, and framed upon course completion.

COURSE DELIVERY 4 ZOOM Sessions | 90 Minutes Each This workshop will be conducted for WESST clients over four sessions via ZOOM.

Dates: Tuesdays, August 17, 24, 31, and September 7, 2021

Times: 11:30am – 1pm

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Brad Crowson when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.