WNM 2026 Storytelling as a Marketing Strategy
Every successful brand has a story, and the businesses that connect emotionally with their audience are often the ones that stand out and grow. In this engaging class, new or seasoned business owners will learn how to use storytelling as a powerful marketing tool to attract customers, build trust, and create lasting brand loyalty. Participants will discover how to craft a compelling brand story, identify the experiences and values that make their business unique, and communicate their message across social media, websites, networking events, and marketing materials.
Whether you are launching a new business or looking to strengthen your brand presence, this class will provide practical tools and strategies to help your story inspire action, attract customers, and drive business growth.
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at jhenry@wesst.org or 505-566-3715 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Dawn Facka, Regional Manager, WESST Farmington Women's Business Center Janelle Henry, Program Coordinator, WESST Farmington Women's Business Center
Co-Sponsor(s):
Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English. Registration is required. Please check your junk mail or spam folder for your zoom link. Please have your Zoom name reflect the name you registered with. Thank you.
Fee: No Cost
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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