WNM Session 1: EmpowHER Collective Cohort

EmpowHER Collective Cohort (In Person, Farmington, NM)
San Juan College Quality Center for Business

Empowering Women Entrepreneurs to Build, Scale, and Lead

Supporting underrepresented entrepreneurs and diverse business owners; the EmpowHER Collective is open and available to everyone to participate.

Building a successful business shouldn’t be a solo journey. The EmpowHER Collective Cohort brings together driven women entrepreneurs ready to accelerate their business growth through actionable strategy, dynamic onboarding, and high-impact peer mentorship.

Don't build your business alone! We invite dedicated female business owners to join our next EmpowHER Collective Cohort. Join us for a hands-on, milestone-driven experience built to help you overcome bottlenecks, refine your strategy, and scale your business.

What You Will Learn:
Gain tools and frameworks to lead interactive training across 6 core business pillars:

• October 30, 2026 Financial Literacy & Cash Flow Mastery: Managing working capital, pricing strategies, budgeting, and preparing for capital investment or loans.

• November 12, 2026 Sales Strategy & Revenue Scaling: B2B/B2C sales funnels, pitch development, negotiation techniques, and customer acquisition channels.

• December 3, 2026 Marketing & Brand Positioning: Digital marketing strategy, organic social media growth, storytelling, and conversion rate optimization.

• January 11, 2027 Operational Efficiency & Automation: Systems building, delegation strategies, standard operating procedures (SOPs), and leveraging digital tools to streamline workflows.

• February 18, 2027 Effective Delegation & Overcoming Founder Burnout: Shifting from a "do-it-all" mindset to an executive mindset by learning what to delegate, how to set boundaries, and trust team members.

• March 11, 2027 Peer-to-Peer Pitch Practice and Product Photo Lab: High-stakes presentation drills to hone pitch decks for investors, clients, or strategic partners and build hands-on photography skills by styling and lighting tangible products for promotion and marketing.

Who Should Attend? (In Person)

The EmpowHER Collective Cohort is tailored for female founders who have been in business for at least 6 months and are ready for their next big leap. If you are eager to streamline your operations, master revenue growth, and replace the isolation of entrepreneurship with strategic peer support, we invite you to join.

Program Expectations & Commitments (In Person)

The EmpowHER Collective requires dedicated engagement to ensure every entrepreneur gains maximum value from the program. By joining this cohort, participants commit to attending the six core cohort working sessions. Success in this experience depends on dedicating time to complete all required assignments and action items between sessions, while actively engaging in peer huddles, advisory check-ins, and milestone reviews. Program Paticipants will need to manage their schedule to meet these obligations.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.