WNM 2026 Marketing 201: Achieving Business Objectives with Market Research (In Person)

This class will focus on using market research to make smarter business decisions. The training explains that research reduces risk by helping you confirm assumptions before investing money, time, or resources. Clients learn how research reveals customer needs, pain points, behaviors, and buying patterns—and how it uncovers insights about competitors, pricing, trends, and gaps in the market. The session breaks down primary research (interviews, surveys, polls, focus groups) and secondary research (industry reports, competitor data, online sources) and explains when each method is appropriate. clients also explore how research helps refine hypotheses, define a target audience, and uncover opportunities for innovation or differentiation. The training emphasizes that research is not complicated: it simply requires curiosity, listening, and a structured approach to gathering and interpreting information that leads to clearer, more strategic choices.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.