WNM 2026 Pricing Your Products

Are you struggling to determine what to charge for your products or services? You're not alone. Many new entrepreneurs—especially women often face challenges when pricing their offerings or creations, from self-doubt and fear of losing customers to uncertainty about market value and profitability.

This empowering beginner-friendly course will help you develop the confidence and skills needed to price your products strategically and sustainably. Participants will learn how to calculate costs, understand their value, research competitors, and set prices that support both business growth and financial goals. Through hands-on exercises and practical examples, you'll gain tools to move beyond underpricing and build a profitable business that reflects the quality of your work.

Whether you're launching a new venture or reevaluating your current pricing strategy, this course will help you embrace your worth, make informed pricing decisions, and create a business that thrives.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.