WNM 2026 Marketing 102: Developing Your Brand Identity

Your brand is more than a logo—it's the personality, reputation, and experience customers associate with your business. In this entry-level course, small business owners will learn the fundamentals of building a strong and authentic brand identity that attracts their ideal customers and sets them apart from the competition.

Participants will explore the core elements of branding, including defining their mission, values, target audience, brand voice, visual identity, and messaging. Through practical situations and real-world examples, attendees can develop the foundation of a cohesive brand that communicates who they are, what they offer, and why customers should choose them.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.