WNM 2026 Creating Product Descriptions That Will Generate Sales

Product descriptions are more than a summary of what you’re selling. Written well, they can boost your business' conversion rate and increase the perceived value of your products. The right words can even make customers happy to pay more.

Beyond a list of product details or features, a good product description tells a story about what makes that product special and unique, with the goal of persuading customers to make a purchase. Product descriptions can vary in length, style, and format.

In this class we will look at how you can create descriptions that capture your product’s value with to following concepts:

• Speak to your ideal customer
• Highlight benefits, not features
• Avoid generic phrases
• Support superlatives with facts
• Feed customers’ imagination
• Tell your product’s story
• Use sensory language
• Add social proof
• Make descriptions scannable
• Set and measure KPIs and data analytics

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.