WNM 2026 Business Fundamentals

Business fundamentals are the basic principles and processes that are essential for a business's success and growth. They provide a foundation for decision-making and operations and can help a business differentiate itself from competitors. Understanding business fundamentals can help a business implement strategies that yield long-term benefits. It can also help a business owner see how the quality of their business affects its quantity, such as its income and cash flow

The following business fundamental topics covered in this class will include:

• Vision and mission
• Strategy
• Value proposition
• Market analysis
• Business model
• Operations and processes
• Financial management
• Marketing and sales

This class is an introductory class and is designed for individuals that have a business idea or business concept or just starting a business.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.