WNM 2025 Social Media 201 - Social Media Strategies

Now’s the perfect time to make it happen. New year, new strategies!

Social media marketing means using social media platforms like Instagram, X formally Twitter and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too. This form of marketing requires you to use strategies and goal setting to prepare in creating a social media marketing plan from scratch.

This class is an intermediate level class.

This class is geared towards people that have knowledge about social media and currently use social media for business functions on a regular basis. In this class you will learn the following:

• What is social media marketing?
• Set goals that make sense for your business.
• Research your target audience and select your networks.
• Evaluate and improve your social media strategy.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.