WNM 2025 Getting Started with Customer Personas
Customer personas are semi-fictional profiles of a company's ideal customers, based on research and data. They help marketers understand their target audience's needs and behaviors, and how to reach them. Customer personas are also known as buyer personas, marketing personas, audience personas, or target personas.
To get started with customer personas, begin by gathering existing customer data, identifying key demographics, and researching their needs, pain points, and motivations to create a detailed profile representing your ideal customer; this profile will act as a guide to tailor your marketing and product development strategies to better resonate with your target audience.
In this class you will learn the key components to creating customer personas which will include the following:
- Gathering data
- Identifying segments
- Developing persona profiles
- Defining pain points
- Mapping the customer journey
- Creating a narrative
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Dawn Facka, Regional Manager, WESST Farmington Women's Business Center Janelle Henry, Regional Program Coordinator, WESST Farmington Women's Business Center
Co-Sponsor(s):
Please Note: THIS WEBINAR IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Access and instructions will be sent to you after you have registered for the class. This training class will be delivered in English. You are welcome to enter the Zoom room early. Please ensure your Zoom name reflects your registered name for attendance verification. Thank you.
Fee: No Cost
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.