WNM 2025 Marketing Basics for Makers and Creators

For makers and creators, marketing basics include understanding your target audience, building a strong online presence through social media, creating high-quality content that showcases your work, utilizing storytelling to connect with potential customers, engaging with your community, and strategically promoting your products across relevant platforms to generate awareness and sales

In this class you will learn the following key elements of marketing for makers and creators:

• Identify your target audience
• Develop a brand identity
• Content creation
• Social media marketing
• Storytelling
• Email marketing
• SEO optimization
• Collaborations and partnerships
• Community engagement
• Market research

Please note: this class is designed for craft makers and artisan that are currently producing and/or selling a product. This is a basic introductory marketing class and is offered via zoom.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.