WNM 2025 How to Price your Products for Small Manufacturers

To price your products as a small manufacturer, there are considerable factors like competitor pricing, market demand, and the perceived value of your product to your target customers that can limit your ability to price your products for profit. Pricing is an important aspect for businesses that sell products and services. While seemingly very simple, pricing is a process that should be taken seriously and has a significant impact on small businesses. Pricing your products and services is essential to your organization’s success and should be done using a solid pricing strategy. By pricing your goods or services effectively, you increase your products’ ability to sell and thus contribute to the overall growth of your company.

In this class you will learn about the following:

• Common types of pricing strategies
• How to calculate your total production costs
• Using profit margin
• Calculating your cost of goods sold
• Best Practices for inventory control
• Conducting a competitive pricing analysis
• Creating customer personas

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at 505-566-3715 or jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.