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WNM 2023 Creating Effective Facebook Ads

Thu, Apr 6 10:30 AM to 12:00 PM
Topic: Marketing and Sales

Are you struggling to learn how to write effective Facebook ads for your small business?

Facebook advertising is the most effective way to ensure your brand actually reaches new audiences on the platform. A few years ago, Facebook changed algorithms for organic reach, prioritizing personal posts over business content. As a result, businesses posting organic content have very low visibility in the Facebook news feed.

However, taking advantage of paid ad campaigns or boosting your posts allows you to override that limitation and regain visibility in users’ news feeds. In a Facebook study done by Wordstream, they noticed that businesses with active ad campaigns saw a 77% increase in followers compared to businesses not running any advertising.

That’s why we’ve put together this class to offer you tips on Facebook ad creation to include best practices so you understand how to make a good Facebook ad that’s effective and produces the ROI you’re looking for.

Please note: this is an advance class and is for small business owners that have experience with using the Facebook Platform.

Join us virtually on Thursday, April 6, 2023 from 10:30 am to 12:00 pm to learn more about Facebook Ads.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Dawn Facka, Regional Manager, WESST Farmington Women's Business Center


Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English. Please check your junk mail or spam folder for your zoom link.

Fee: No Cost

Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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