What is market research? Market research is the action or activity of gathering information about market needs and preferences. This affects every aspect of the business – including brand, product, customer service, marketing and sales. How we target audiences has grown increasingly sophisticated (and targeted), and with it, so has the need to understand these audiences in greater detail. In this class you will learn how to do market research and when to use it.
This is an advanced marketing course and will require intermediate knowledge of marketing concepts.
Join us by zoom on Wednesday, February 22, 2023 from 10:30 am to 12:00 pm
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at firstname.lastname@example.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Dawn Facka, Regional Manager, WESST Farmington Women's Business Center
Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English. Please check your junk mail or spam folder for your zoom link.
Fee: No Cost