WNM 2023 Marketing 201 - Developing Your Marketing Strategy

Effective marketing can bring a whole host of benefits to your business. Getting your products and/or services in front of customers can be challenging. It takes a wide variety of skills and knowledge to know how to appeal to your target market and understanding how to create a marketing strategy can play a central role. In this class we take a closer look at exactly what a marketing strategy is, as well as why you need one. We also explore what you need to develop an effective strategy and the steps you need to take to do so.

This is an intermediate course and is geared towards entrepreneurs that have some marketing experience.

Join us on Tuesday, February 14, 2023 from 1:00 pm to 3:30 pm.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.