WNM 2022 Find Ways to Communicate Your Business Message Through Storytelling

Storytelling reinforces your message by establishing an emotional connection with your customers. Half the battle in business is communication.

Storytelling in business is the process of telling a story, rather than listing facts, when communicating with current or potential customers. It helps businesses stand out from their competitors, providing their customers with a storyline in which they will remember them.

Telling stories about your business, your products, and your customers can be a powerful form of communication. In this class we will explore what key messages you will need to create to assist you in communicating your story to your customers. We will also share with you on how to get started with tips and tools for storytelling.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at jhenry@wesst.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.