The New Mexico True Certified program supports local businesses by leveraging the state’s multi million dollar New Mexico True brand to showcase items 100% made, grown, born and raised in the Land of Enchantment. We believe in the care, quality, and craftsmanship behind products that are authentically New Mexican. We connect your goods with visitors looking for mementoes and proud residents who want to support their neighbors. Business owners are encouraged to amplify marketing messages and brand recognition by integrating the New Mexico True Certified mark on product packaging, fulfillment and marketing materials New Mexico True Certified partners are an eclectic mix of growers, movers, and makers. From “mom & pop” to international distribution, our partners infuse the spirit of New Mexico into each authentic, hand-crafted item.
Join us and our guest speaker, Andrea M. Lawrence, Brand Development & Marketing Specialist with New Mexico Tourism Department to learn how your small business can become New Mexico True Certified. Andrea has been a valued member of Team True since 2014 when she joined the Tourism Department staff as Clean & Beautiful Program Manager. In her new role as the Brand Development & Marketing Specialist, Andrea oversees the development of the New Mexico True brand connecting new partnerships and programs like New Mexico True Certified and Co-op Advertising with New Mexico small businesses.
Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Janelle Henry at firstname.lastname@example.org when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.
The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Speaker(s): Dawn Facka, Regional Manager, WESST Farmington Women's Business Center Andrea M. Lawrence, Brand Development & Marketing Specialist with New Mexico Tourism Department
Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English. Please check your junk mail or spam folder for your zoom link.
Fee: No Cost