Santa Fe 2026: The Impact of AI on Creatives

Nov
12
2026
Thu, Nov 12 5:30 PM to 7:00 PM
Topic: Marketing and Sales

Santa Fe: The Impact of AI on Storytelling & Creatives

AI is changing how businesses create, communicate, and tell their stories. This interactive training explores how entrepreneurs and creatives can use AI as a collaborative tool to support their ideas while maintaining authenticity and their unique creative voice. Through real-world examples, exploration of today’s AI creative tools, and group discussion, participants will gain practical inspiration they can apply to their new or growing businesses.

By the end of this training, participants will:

  • Identify current AI applications for visual content, text, and audio.
  • Examine real-world examples of AI-supported creative work and consider applications for their own business.
  • Explore a framework for approaching AI as a creative collaborator rather than simply a tool.
  • Recognize key considerations related to intellectual property, ethics, and authenticity when using AI.
  • Participate in an open discussion to share ideas, ask questions, and consider how AI may fit into their creative process.

Free food provided!

Powered by City of Santa Fe Office of Economic Development in partnership with NMSU-Arrowhead Center

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Marcela Mendoza at 505-246-6900 when you register for the class, or no later than 48 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Eric Draper, Creative Industry Expert & Business Owner Eric Draper served as President George W Bush's chief White House photographer for the entire eight years of his presidency. Draper was named Special Assistant to the President, and is the first White House photographer to be named a commissioned officer to a U.S. president. Prior to joining the White House, Draper was West Regional Enterprise Photographer for the Associated Press. Draper has also worked as a staff photographer for The Seattle Times, the Pasadena Star-News and the Albuquerque Tribune. He is currently a freelance corporate, and editorial photographer based in Rio Rancho, New Mexico where he lives with his wife and two dogs. He is an obsessive LA Laker fan.

Co-Sponsor(s): Powered by City of Santa Fe Office of Economic Development in partnership with NMSU-Arrowhead Center

Please Note: THIS CLASS IS BEING OFFERED IN-PERSON. This training class will be delivered in English.


Fee: No Cost

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Phone: 505-246-6913

Location

Santa Fe Business Incubator
Suite 3551
3900 Paseo del Sol Suite 351 Santa Fe NM, 87507


Association of Women's Business Centers


U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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