MBDA 2026 Pricing Your Products and Services

Sep
16
2026
Wed, Sep 16 6:00 PM to 7:30 PM
Online
Facilitated by WESST Albuquerque Women's Business Center
Topic: Start-up Assistance

MBDA 2026 – Business Training Series

Wednesdays: September 23, & 30, October 7 6:00 PM – 7:30 PM

This five-session business training series is designed to introduce prospective and existing small business owners to the core tools needed to build a sustainable business. Sessions may be taken as a full series or individually, depending on your needs.

The series walks participants through the fundamentals of business planning, pricing, marketing, and capital readiness with an emphasis on practical application. Each session builds on the previous one, helping entrepreneurs better understand how the different parts of their business fit together.

Session 2: Pricing Your Products and Services

Money is the engine of your business, but for a lot of us, it's also the part that can feel the most stressful or confusing. This course is here to help make the technical side of money more approachable.

By the time you're finished, you'll have a clear, plain-language understanding of how your business earns money, what it costs to make a sale, how to set a price you can stand behind, and how to know when your business starts to come out ahead.

Objectives:

  • Tell the difference between revenue, costs, profit, and cash—and explain why each one matters.
  • Figure out what it actually costs you to make one sale.
  • Choose a pricing approach that fits your product, your customer, and your brand.
  • Use prices to calculate your break-even point: the moment your business stops losing money.

Upcoming sessions in the series include:

  • Your Brand Identity

  • Building a Simple Marketing Plan

  • Getting Loan Ready

Participants will gain practical tools and guidance they can immediately apply to their business and use to strengthen or refine a realistic business plan.

As you register for trainings in this series, please note they are offered at no cost through the Minority Business Development Agency (MBDA). Our funder requires participants to attest that they received services. After completing the training, you will receive a document from WESST requesting your signature. Thank you for your cooperation in helping us continue to provide free training to all entrepreneurs.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Marcela Mendoza at 505-246-6900 when you register for the class, or no later than 48 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): Sean Stambaugh, M.Ed., Training Specialist, WESST

Co-Sponsor(s): MBDA (Minority Business Development Agency) Capital Readiness Program

Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.


Fee: No Cost

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Association of Women's Business Centers


U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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