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WESST WBC

ABQ 2026 Introduction to Power Tools: Intro to Marketing

Mar
11
2026
Wed, Mar 11 6:00 PM to 7:30 PM
Online
Facilitated by WESST Albuquerque Women's Business Center
Topic: Start-up Assistance

**ABQ 2026 – Introduction to Power Tools: Introduction to Marketing **

Wednesdays: March 11, and 18 6:00 PM – 7:30 PM

This five-session Introduction to Power Tools series is designed to introduce prospective and existing small business owners to the core tools needed to build a sustainable business. Sessions may be taken as a full series or individually, depending on your needs.

The series walks participants through the fundamentals of business planning, pricing, financial tracking, and marketing, with an emphasis on practical application. Each session builds on the previous one, helping entrepreneurs better understand how the different parts of their business fit together.

Session 4: Introduction to Marketing

This session introduces the role marketing plays in growing and sustaining a business. Participants will explore different types of marketing, understand how businesses use them in real-world settings, and begin identifying marketing strategies that align with their own business goals.

Participants will learn to:

  • Understand what marketing is and why it is essential for business growth

  • Identify key differences between traditional and digital marketing

  • Review real-life examples of both marketing approaches used locally

  • Identify their ideal customer or customer persona

  • Develop ideas for applying a blended marketing approach to their own business

Upcoming sessions in the series include:

  • Introduction to Marketing

  • Tying It All Together: Formalizing and Funding

Participants will gain practical tools and guidance they can immediately apply to their business and use to strengthen or refine a realistic business plan.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Valeria Olave at 505-246-6900 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

Speaker(s): C. Sandro Tonini - Chief Revenue Officer, WESST Valeria Olave, Regional Manager, WESST Albuquerque Women's Business Center Teresa Rodriguez, Bilingual Consultant/Trainer, WESST Albuquerque Women's Business Center

Co-Sponsor(s):

Please Note: THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class. This training class will be delivered in English.


Fee: No Cost



Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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