ALB 2021 Principles of Social Media Marketing

PRINCIPLES OF SOCIAL MEDIA MARKETING

HOW TO REACH CUSTOMERS IN TIMES OF SOCIAL DISTANCING

In light of the COVID-19 pandemic, small businesses need more than ever to find ways to connect with their customer base outside of traditional, time-honored channels. If your business has typically functioned with a normal mix of in-person connection, event marketing, on-site sales promotions, etc. then social media marketing has probably just been the icing on the cake in your overall marketing landscape. Recent events have necessitated more than ever a fresh, new look at the world of social media marketing.

Workshop topics will include:

• The essential channels and which are the right ones for your target market

• Social Media Calendaring

• Special attention to Facebook & Instagram

• And more!

Join us as you consider how responding to the new world of conducting business in the era of social distancing can be enhanced through social media marketing.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Margarita Guarin at 505-246-6900 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.