WNM 2021 Pivoting From An Online Store To A Marketplace Model To Boost Sales During COVID-19

Timing is everything, as small businesses begin to reopen and return to business as usual, it is time to diversify your sales strategies. Many businesses pivoted during the pandemic to an online platform to maintain sales, while trying to find new customer markets. If you are a business owner that pivoted to an on online store during the pandemic and you are currently struggling to gain sufficient sales traction it might be time for a new game plan.  In this class we will look at experimenting with different revenue streams, market segments, product lines, or redefining how you solve your target audience’s problem and provide an opportunity to pivot from a single-vendor to a multi-vendor business model.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Holly Patterson at hpatterson@wesst.org when you register for class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.