SERIES 3 - RATCHETING UP YOUR SALES. Intro to Marketing (2/28), Building a Brand (3/2), and Marketing in Action (3/7)

Session One (2/28/23) – Intro to Marketing – Offers an overview of marketing concepts, strategy and activities for small businesses, including customer persona development.

Session Two (3/2/23) – Building a Brand – Provides an introduction to marketing plans, advertising promotional mixes, and lays a foundation and method for building your brand, with a special focus on crafting an effective mission statement.

Session Three (3/7/23) – Marketing in Action – Focuses on developing an “elevator speech” for your business and implementing both web marketing and social media marketing strategies.

Tuesday February 28th , Thursday Mar. 2nd, and Tuesday, Mar. 7th 11:30am - 1:00pm

The Power Tools for Business Training Series is designed as a “mini-MBA” in three parts that can be taken together OR separately to introduce prospective and current small business owners to the specifics of running a small business. Session 3 represents a series of three classes that provide a foundation for understanding the branding andmarketing concepts required to launch a successful marketing plan for your small business.

Attendees are presented the basics of small business and then coached to use their new knowledge to write or improve a comprehensive, realistic business plan.

Topics Include: Introduction to Marketing, Customer Personas, Branding Concepts, Mission Statements, Elevator Pitches, Marketing Tactics, and brief overviews of Web Marketing and Social Media Marketing.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify (insert contact and e-mail) when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities and language assistance services are available for limited English proficient individuals. Please notify Margarita Guarin at 505-246-6900 when you register for the class, or no later than 24 hours prior to your class, so that WESST can make sure necessary accommodations are available. All programs and services are provided to the public on a nondiscriminatory basis.

The Women's Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.